1) Naz and Mark they didn’t know much about Franchise planning or controlling. so they hired consultant to lead franchise on a better path.
they initially approached Reality Show to Market thier brand or Create Brand Awareness.
They have learned so many challenges from 1st Store . So that , they took each n every step to set up 2nd store.
they revealed there financial statement or their challenges that they faced in the beginning of they business.
They kicked out thier friend from Manager post because he has nopt any expeince related to his field.
2) Apparently not. If they successfully open a new joints with standardize taste and quality. they follow a “TRENDING”with modernization they mostly focused on 1 item whether it’s a burger or something else. they’ve just tried to create a brand awareness.
3) i’d rather go for taste quality and quantity. If you see a ig fast food outlets there particular item definitely have a taste and quality (not sure about quantity). Taste and Quality is the thing that grabs a bulk of customers.